Let's set the scene:
After experiencing the same issue over and over again, you’ve come up with a brilliant solution you believe will make waves for an industry. Whether it’s a new social network to end all other social networks, a new take on a ride sharing app or even a local food delivery service, you believe your idea has the potential to help others experiencing the same problem you’ve experienced time and time again.
To quote Derek Sivers (CEO of CD Baby): “To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.”
So the question is: How do you execute your idea?
DO YOUR RESEARCH
Before you start executing and pouring a bunch of money into your idea, there are plenty of other things you could do in the meantime to validate your idea.
Google it. Figure out if there are other products out there similar to your idea. See a product similar to your idea? What are the possible differentiators between their execution and yours?
Define Your Customer. Who is the ideal customer that wants to buy what you’re selling? Does your idea solve a problem they are actually experiencing?
Ask Your Customer. There’s no better intel you could gather than from the people who will eventually want to buy your product. Ask them if this is a product they would actually buy and use. If you don’t have access to your potential customers directly, set up a Landing Page or create a Facebook Ad that collects email addresses of those who might be interested.
DEFINE YOUR MVP
After going through the steps above and deciding to move forward with your idea, continue to refine your idea by researching which features might be beneficial for your customers. A guy by the name of Eric Ries coined a phrase: Minimum Viable Product (MVP). In his words:
“An MVP is the smallest version of a product you can use to start the process of learning from customers. Think of it as the first experiment or in-market test of our ideas. It needn’t be the full product; often it’s a version with elements removed or one made using a simpler production process. It can be as simple as marketing materials or a brochure.”
By defining and testing your MVP, you’ll not only get a better idea of what you’re trying to build but also get a clearer idea of what your potential customers actually want.
HOW WE WRITE CODE CAN HELP
Turning your idea into a reality is possible, and if you’re serious about taking the next step, our Discovery Workshop might be a great place for you to get started.
With our Discovery Workshop, we’ll cover the following:
Discover. Together we’ll discuss the issue you’ve defined and how the end user is being impacted by it.
Identify. After defining the problem, we’ll dive into your idea and talk about how it could be beneficial to the end user. We’ll review the research you’ve done in defining your idea, your end users and anything else you’ve put together at that point.
Define. After we’ve got a clear understanding of your idea, we’ll dig into the feature set you have in mind and provide feedback on the feasibility of the product and what it would take to build it out from a technical perspective.
Build. Once we’ve defined the core set of features, we’ll put together a few high level wireframes to get an idea of the workflow as well as a set of Use Cases to gauge overall effort of the product.
Once all is said and done, at the end of the Discovery Workshop we’ll provide you with a Product Roadmap that will give you a good idea of the cost, resources and time it will take to make your idea become a reality.
Interested in discovering if your idea is worth executing?